Twelve new articles feature in 15:2 ADVERTISING FOR THE HUMAN GOOD, WPCC’s latest issue edited by Carl Jones, University of Westminster, UK at westminsterpapers.org/37/volume/15/issue/2.
Matching corporate social responsibility ideals and reflecting the social concerns of millennial consumers and audiences is becoming increasingly important for brands and even governments. Whilst existing publications in academic and professional literature raise concerns over the links between capitalist consumerism and advertising, articles in this issue highlight different examples of practice or approach that have the potential to motivate progressive behaviours in various cultures. These include ambient advertising, neuroscience, brands’ cause donations, decolonisation and social modelling on the one hand, and anti-racism, recycling, sustainable tourism and choice of advertising talent, on the other. This issue observes how the evolved practice of advertising can work within different ideologies, with the objective of generating advertising for the human good but also how change may need to come from within advertising and society generally as attitudes change over time.
Advertising and the Way Forward
Carl W. Jones
Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico
Fabiola Fernández Guerra
Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?
Wilson Ndasi, Ediz Edip Akcay
Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts
Myles Ethan Lascity, Maryann R. Cairns
Changing Masculinity, One Ad at a Time
Gry Høngsmark Knudsen, Lars Pynt Andersen
Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication
How Ambient Advertising is Uniquely Placed to Make Audiences Think
Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics
Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising
Birgit Breninger, Thomas Kaltenbacher
The World According to Dave Trott: An Interview
Carl W. Jones
Teaching Advertising for the Public Good
Rutherford, Fiona Cownie
The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the Protection of the Environment
Ismael Lopez Medel
WPCC is published by the University of Westminster Press for CAMRI, University of Westminster.