Category: Business

ADVERTISING FOR THE HUMAN GOOD – new WPCC issue published

ADVERTISING FOR THE HUMAN GOOD – new WPCC issue published

Twelve new articles feature in 15:2 ADVERTISING FOR THE HUMAN GOOD, WPCC’s latest issue edited by Carl Jones, University of Westminster, UK at westminsterpapers.org/37/volume/15/issue/2.

Matching corporate social responsibility ideals and reflecting the social concerns of millennial consumers and audiences is becoming increasingly important for brands and even governments. Whilst existing publications in academic and professional literature raise concerns over the links between capitalist consumerism and advertising, articles in this issue highlight different examples of practice or approach that have the potential to motivate progressive behaviours in various cultures. These include ambient advertising, neuroscience, brands’ cause donations, decolonisation and social modelling on the one hand, and anti-racism, recycling, sustainable tourism and choice of advertising talent, on the other. This issue observes how the evolved practice of advertising can work within different ideologies, with the objective of generating advertising for the human good but also how change may need to come from within advertising and society generally as attitudes change over time.

ISSUE CONTENTS

Advertising and the Way Forward
Carl W. Jones

Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico
Fabiola Fernández Guerra

Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?
Wilson Ndasi,  Ediz Edip Akcay

Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts
Myles Ethan Lascity,  Maryann R. Cairns

Changing Masculinity, One Ad at a Time
Gry Høngsmark Knudsen,  Lars Pynt Andersen

Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication
Jane Johnston

How Ambient Advertising is Uniquely Placed to Make Audiences Think
Miriam Sorrentino

Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics
Juris Tipa

Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising
Birgit Breninger,  Thomas Kaltenbacher

The World According to Dave Trott: An Interview
Carl W. Jones

Teaching Advertising for the Public Good
Rutherford,  Fiona Cownie

The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the Protection of the Environment
Ismael Lopez Medel

westminsterpapers.org
WPCC is published by the University of Westminster Press for CAMRI, University of Westminster.

ADVERTISING FOR THE HUMAN GOOD: Call for abstracts, papers (WPCC)

ADVERTISING FOR THE HUMAN GOOD: Call for abstracts, papers (WPCC)

Issue Editor: Carl W. Jones Senior Lecturer in PR and Advertising at the School of Media and Communication, University of Westminster

Advertising, and public relations have a potential for motivating progressive behaviours in the public via the mass media. From Edward Bernays 1929 effort to promote women’s aspirations via a campaign to smoke, by branding cigarettes as feminist ‘Torches of Freedom’, (Bernays, 2004) to the global brand P&G creating a TV commercial to publicise the discussion of ‘toxic masculinity’ (Gillette, 2019), branded commodities have been inspiring changes in human behaviours to resonate with consumers. This method is not limited to brands that rely on the neoliberal capitalist system. In 2011 the Colombian Ministry of Defence used ‘ambient marketing’ to convince the so-called terrorist organisation FARC to lay down their weapons and come home for Christmas (Ministry of Defense, 2011). But who decides what changes will benefit which segment of society? 

Brands have been appropriating the practice of advertising to create change, with the objective to generate more sales, and deliver profits to their shareholders. Recently having a social conscience is becoming increasingly important – especially with a millennial audience who care more than ever whether a brand’s values align with their own. In nation states run by other ideologies such as communism, advertising is used by governments to educate publics, such as China’s one baby per family policy. This policy has recently changed, and the government has to re-educate over 1 billion people, to increase the falling birth rate. Can a government sponsored integrated campaign inspire a switch in thinking? Instances might include health campaigns, AIDs, drink driving and wearing seatbelts.

This special issue invites the most recent theoretical interventions and empirical research that explores how advertising has the potential for motivating progressive behaviours in the public via the mass media. 

We define advertising as a designed communication that reinterprets signs and symbols in order to persuade while ‘the mass media’ includes a broad range of communication platforms, from paid and earned; analogue to digital networks; and guerrilla activations, to name a few.

We welcome papers on the subject of (but not limited to):

– Corporate social responsibility

– Consumer behaviour 

– Integrated campaigns and the convergence of Advertising and PR

– Advertising reflects society or influences society?

– Models of brand communication 

– Post truth and advertising

– Political Economy of advertising

– Ethics in Advertising

– Ideology and advertising 

– Role of artificial neural networks, machine learning and AI 

– Corporate social responsibility

– Advertising, activism and NGO’s in behaviour change

– Can Graphic Design save lives?

– The Role of Neuroscience

– PR vs. advertising. Which is more effective in promoting behavioural change?

– Environment-related advertising

– Can political advertising be applied for the human good?

Deadline for abstracts:
Please submit a 150-250 word abstract with keywords to WPCC’s submission system with 6 keywords by Monday 3 February 2020 by registering at https://www.westminsterpapers.org/register/ then submitting from https://www.westminsterpapers.org/author/login/

You will receive feedback regarding encouragement to submit a paper or feedback from editors/WPCC around the 12th February 2020

Deadline for full papers:
Full papers are expected by 31 March 2020 submitted to the WPCC system. All papers will go through double peer-review. 

Publication date: June-July 2020

WPCC is an open access journal and there are no fees for contributors. Published by the University of Westminster Press in conjunction with CAMRI. All content in this issue and in its archive is available free to read. 

References
Bernays, Edward L. (2004) Propaganda/Edward Bernays; with an introduction by Mark  Crispin Miller. Brooklyn, NY: Ig Publishing. 

Gillette (2019) https://www.youtube.com/watch?v=UYaY2Kb_PKI&feature=emb_logo(last accessed 10 Jan 2020) 

Ministry of Defense. (2011) https://www.youtube.com/watch?v=fhNaZ0w7eEA (last accessed 10 Jan 2020)

Leicester University – panel and book launch: CULTURAL CROWDFUNDING

Leicester University – panel and book launch: CULTURAL CROWDFUNDING

CULTURAL CROWDFUNDING: Platform Capitalism, Labour and Globalization (editor Vincent Rouzé) will be discussed at a panel and book launch at Leicester University on the 22nd January 2020.
Speakers: Vincent Rouzé and Jacob Matthews (Paris 8)
Respondents: Alberto Cossu and Athina Karatzogianni (MCS, University of Leicester)
Moderator: Paula Serafini (CAMEO, University of Leicester)

Date and Time
Wed, January 22, 2020
3:00 PM – 6:00 PM GMT

Location
Lecture Theatre
SCHOOL OF MEDIA, COMMUNICATION & SOCIOLOGY
132 NEW WALK
BANKFIELD HOUSE
LEICESTER LE1 7JA

Further details and to register see eventbrite:

Details of the open access book or to view and download visit the book page

Titles in the Critical Digital and Social Media Studies are published by the University of Westminster Press.

Event to mark launch of Destination London: The Expansion of the Visitor Economy

Event to mark launch of Destination London: The Expansion of the Visitor Economy

Destination London: The Expansion of the Visitor Economy will be published and launched on the 22nd of May at 18.00, the Boardroom, University of Westminster 309 Regent Street London W1B 2HW.

This book provides a fascinating account of tourism development in London, one of the world’s most visited destinations and a place where the visitor economy has grown in recent years. It explores how tourism has extended into new areas beyond the city centre, but also how it has expanded into new spheres (e.g. private homes) and new time periods (winter, and the night). A collaboration between University of Westminster staff members, drawing on their strengths in the fields of city tourism, sustainable tourism, air transport and the night time economy, and their unique position in the School of Architecture and Cities with particular focus on tourism and events.

For full details and signing up see eventbrite.

A Manifesto for 2019 and Beyond?

A Manifesto for 2019 and Beyond?

With the UK media running features on Rutger Bregman, his call for tax tax tax and Utopia for Realists UWP has published a manifesto proposing commons-based peer production as the surest way to harness technology for the benefit of all.

P2P it argues is a new system of value creation.

It is offers the virtues of new forms of social relations and new technologies in a way the downsides can be restricted.

And that P2P could head a major transformation in economic, political and social production that would represent a major departure in world history.

How to make the transition to a commons-orientated society to deal with environmental challenges and scarcity concludes the book.

Read alongside Bregman’s ‘possibilist’ positive take on opportunities for human flourishing and perhaps also Christian Fuchs’s suggestions for a public service internet to rebalance social media and the web towards the public interest, Peer to Peer: The Commons Manifesto argues that there are positive and practical solutions to the post-2008 financial crisis to be considered very seriously. Open coops can be the means to reimainge the world’s economies for example.

The work of authors activist Michel Bauwens, Vasilis Kostakis of the P2P Foundation and researcher Alex Paizaitis it is hoped that this short book’s influence will be enhanced via sharing and its open access form of publication from UWP’s own website at https://www.uwestminsterpress.co.uk/site/books/10.16997/book33/

Night Time Economy & Entertaining Licensing Law – abstracts requested for 10 November.

UWP journal ESLJ is welcoming abstracts for special issue on the topic and the ‘cultural and commercial impact of entertainment and alcohol licensing schemes ‘. The deadline has now been extended to the 10th November 2018 for abstracts.

ESLJ nightime

Authors should engage with the role of legal stipulations and procedures, though interdisciplinary research and perspectives from other disciplines are certainly appropriate. Article types include the following:
  • Research Articles (up to 8,000 words)
  • Interventions (up to 4,000 words)
  • Commentaries up to 4,000 words
  • Reviews approximately 2,000 words.

Full details at https://www.entsportslawjournal.com/announcement/ and on previous blog announcement.