Category: Teaching

ADVERTISING FOR THE HUMAN GOOD – new WPCC issue published

ADVERTISING FOR THE HUMAN GOOD – new WPCC issue published

Twelve new articles feature in 15:2 ADVERTISING FOR THE HUMAN GOOD, WPCC’s latest issue edited by Carl Jones, University of Westminster, UK at westminsterpapers.org/37/volume/15/issue/2.

Matching corporate social responsibility ideals and reflecting the social concerns of millennial consumers and audiences is becoming increasingly important for brands and even governments. Whilst existing publications in academic and professional literature raise concerns over the links between capitalist consumerism and advertising, articles in this issue highlight different examples of practice or approach that have the potential to motivate progressive behaviours in various cultures. These include ambient advertising, neuroscience, brands’ cause donations, decolonisation and social modelling on the one hand, and anti-racism, recycling, sustainable tourism and choice of advertising talent, on the other. This issue observes how the evolved practice of advertising can work within different ideologies, with the objective of generating advertising for the human good but also how change may need to come from within advertising and society generally as attitudes change over time.

ISSUE CONTENTS

Advertising and the Way Forward
Carl W. Jones

Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico
Fabiola Fernández Guerra

Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?
Wilson Ndasi,  Ediz Edip Akcay

Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts
Myles Ethan Lascity,  Maryann R. Cairns

Changing Masculinity, One Ad at a Time
Gry Høngsmark Knudsen,  Lars Pynt Andersen

Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication
Jane Johnston

How Ambient Advertising is Uniquely Placed to Make Audiences Think
Miriam Sorrentino

Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics
Juris Tipa

Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising
Birgit Breninger,  Thomas Kaltenbacher

The World According to Dave Trott: An Interview
Carl W. Jones

Teaching Advertising for the Public Good
Rutherford,  Fiona Cownie

The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the Protection of the Environment
Ismael Lopez Medel

westminsterpapers.org
WPCC is published by the University of Westminster Press for CAMRI, University of Westminster.

Media and Communications Study Skills – new title

Media and Communications Study Skills – new title

The University of Westminster Press launched its first title for MA students on study skills in media and communications courses. Author Doug Specht, Director of Teaching and Learning School of Media and Communications at the University of Westminster explained the origins of The Media and Communications Study Skills Guide at a-well attended event at Westminster’s Harrow Campus. The book highlights all sorts of study advice from listening to referencing, seminars to writing essays and to conjuring up a research question for the dreaded MA dissertation.

It includes numerous hacks and tips, graphics, tasks, planners, tasks and guides to such matters as notetaking.

Here – to get a sense of a sense of the flavour of the book – is the author’s advice on where to work:

Think about where you are working; try not to work in bed, so you have a separate space to rest. Consider whether you prefer working in the library, the kitchen table, your desk or in a café. Once you know your best working space (this might be different for different types of work), stick to this – I like to do emails and admin work in public spaces, but I need music to write and silence to edit, so I ensure I move around when working on different parts of a project. Also, think about the light and temperature in the room you are working in. Consider spending a little money on a good lamp – Michel Foucault, the French philosopher and social theorist, used to take his own to libraries and lectures. You should also break tasks down into smaller chunks or sub-tasks – there are some pages to help you do this at the end of this book. You can also use technology to help you with this, there are loads of task management apps available, although trying them all out can become a form of productive procrastination, so be careful!” 

Read the book, purchase in print or download from the University of Westminster Press.

History of University of Westminster series – all titles available open access

History of University of Westminster series – all titles available open access

The History of the University of Westminster in 5 volumes is now available as five separate free PDF downloads of each title for interested parties.

The final volume Educating for Professional Life: Twenty-Five Years of the University of Westminster is now distributed digitally by the University of Westminster Press.

All books are superbly illustrated courtesy of the work of the University’s Archive Services team so it may even be better to consider buying as (discounted) hard copies for staff, students and alumni). All University of Westminster Press published book titles are made available open access digitally.

 

 

Multitasking: Teaching, Fiction, Research by Paul Breen

Multitasking: Teaching, Fiction, Research by Paul Breen

Novelist, educator, researcher and UWP author Paul Breen of the University of Westminster  (above undertaking radio media work) is our guest blogger today. He reflects on the principles underlying his own varied multitasking in academic life. 

For me, every form of writing is a journey. It begins with the spark of an idea, and progresses to a plan of action. Usually, I create a working title in my mind, then sketch a rough itinerary of the course I want to travel with a particular story or article that I’m working on. Then, to get me through the itinerary, I draw on a range of skills carefully developed over time to help me in writing, which like teaching, is a continuously developing craft.

Regardless of genre, I apply these principles almost universally. However, there are very clear differences in the various types of writing activities that I have been engaged in over these past few years. Since 2014 I have had two works of fiction published, and a number of academic works, including one edited collection of chapters and a recent publication in the area of teacher development with University of Westminster Press. Some might see this as trying to be a jack of all trades but I would argue that all of these works are drawn from the same knowledge base that shapes the singular craft of writing.

Each form of output has been different in its own way but the same underlying principles have shaped each one. Though different genres have different expectations, they share common ground. Firstly, research plays a vital role in laying the foundations for the writing journey. Though this plays a more substantial part in the academic domain, it also makes an important contribution to fiction. When I was working on my first book, The Charlton Men published by Thames River Press, I carried out so much background research on a combination of sporting and cultural events that now, half a dozen years later, my memory plays tricks on me. When I look back on the London riots that feature in the book, for example, I see them not just through my own eyes but those of my characters too.

Once the research has been done, in any domain, the next essential part of the plot, so to speak, is the power of storytelling. For example, Robert Yin, best known for his work in the area of qualitative research, likens the research journey to that of Christopher Columbus voyaging to the New World. This, for me, is a powerful image that I sometimes use in my own reporting of educational research.

Increasingly too, as academics, we also need to disseminate our message to a wider audience and do that in a way that never dumbs down the most important aspects of our research. For example, some of my most recent research as been on political identities in Northern Ireland, which began as a spin-off from studying teacher identities. As Northern Ireland is a hot topic right now because of Brexit, this often means writing for the popular media and here again, there is a need to draw on the same set of skills whilst producing content in a very different genre. That requires other skills too, such as critical thinking, creativity and editing ability.

Perhaps most difficult of all is the ability to express complex ideas in a simple language. Admittedly, this was one of my own greatest weaknesses at the start of my writing career, and one that I am still working on. That’s because writing, like teaching, is a craft which can never be perfected. We move along a professional continuum of skills and knowledge that is never quite completed, as I discuss in my most recent publication. This then is where teaching connects and indeed is threaded through my work in these different areas of writing. In the teacher education classroom, where I am primarily working at the moment, I draw on many of the same skills that I employ in my writing – creativity, research, storytelling, adaptability, organisation – and try to encourage my teacher trainees to do the same in their work. This is partly why I am such a passionate advocate of technology in the classroom, since new technologies are such a powerful medium for developing resources, sharing knowledge, accessing information and communicating ideas.

Here too, teaching and teacher education are part of a journey, one that is developmental but also inextricably linked with self-identity and the story of the self. Every student that I teach has their own story as people and as prospective teachers. Drawing on their own personalities and their own knowledge base in the classroom can make them better educators. To conclude then, maybe the ultimate comparison between teaching and writing – at least in the fictional sense – is that character is central to everything. Ultimately too, I would hope that the strongest characters I shape are the trainee teachers who pass through my classroom in the real world. Or pass through my classroom and then go out into the real world of their own classrooms using skills and knowledge I have helped them develop.

PAUL BREEN is a Senior Lecturer in the University of Westminster currently teaching on the MA TESOL teacher education course, and recent author of Developing Educators for the Digital Age, published by University of Westminster Press. Paul is on Twitter, in a personal capacity, @CharltonMen