Category: Westminster Papers in Communication & Culture

ADVERTISING FOR THE HUMAN GOOD – new WPCC issue published

ADVERTISING FOR THE HUMAN GOOD – new WPCC issue published

Twelve new articles feature in 15:2 ADVERTISING FOR THE HUMAN GOOD, WPCC’s latest issue edited by Carl Jones, University of Westminster, UK at westminsterpapers.org/37/volume/15/issue/2.

Matching corporate social responsibility ideals and reflecting the social concerns of millennial consumers and audiences is becoming increasingly important for brands and even governments. Whilst existing publications in academic and professional literature raise concerns over the links between capitalist consumerism and advertising, articles in this issue highlight different examples of practice or approach that have the potential to motivate progressive behaviours in various cultures. These include ambient advertising, neuroscience, brands’ cause donations, decolonisation and social modelling on the one hand, and anti-racism, recycling, sustainable tourism and choice of advertising talent, on the other. This issue observes how the evolved practice of advertising can work within different ideologies, with the objective of generating advertising for the human good but also how change may need to come from within advertising and society generally as attitudes change over time.

ISSUE CONTENTS

Advertising and the Way Forward
Carl W. Jones

Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico
Fabiola Fernández Guerra

Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?
Wilson Ndasi,  Ediz Edip Akcay

Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts
Myles Ethan Lascity,  Maryann R. Cairns

Changing Masculinity, One Ad at a Time
Gry Høngsmark Knudsen,  Lars Pynt Andersen

Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication
Jane Johnston

How Ambient Advertising is Uniquely Placed to Make Audiences Think
Miriam Sorrentino

Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics
Juris Tipa

Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising
Birgit Breninger,  Thomas Kaltenbacher

The World According to Dave Trott: An Interview
Carl W. Jones

Teaching Advertising for the Public Good
Rutherford,  Fiona Cownie

The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the Protection of the Environment
Ismael Lopez Medel

westminsterpapers.org
WPCC is published by the University of Westminster Press for CAMRI, University of Westminster.

WPCC new issue on Viral Media released

WPCC new issue on Viral Media released

WPCC’s latest issue edited by Ansastasia Denisova is all about messages, audiences and wildfire social media.

Reflections on:

toxic platforms and black cyberfeminism
nostalgia and radio
journalistic autonomy in the digital native press
virulent anti-communism
play, outrage and cricket
making memes
the viral media metaphor

Open access as always. Editorial concludes that it may be ‘reasonable to limit the expanse of the viral flows and to question the algorithmic patterns of digital platforms’. As in the media, so in society – one could say.

ADVERTISING FOR THE HUMAN GOOD: Call for abstracts, papers (WPCC)

ADVERTISING FOR THE HUMAN GOOD: Call for abstracts, papers (WPCC)

Issue Editor: Carl W. Jones Senior Lecturer in PR and Advertising at the School of Media and Communication, University of Westminster

Advertising, and public relations have a potential for motivating progressive behaviours in the public via the mass media. From Edward Bernays 1929 effort to promote women’s aspirations via a campaign to smoke, by branding cigarettes as feminist ‘Torches of Freedom’, (Bernays, 2004) to the global brand P&G creating a TV commercial to publicise the discussion of ‘toxic masculinity’ (Gillette, 2019), branded commodities have been inspiring changes in human behaviours to resonate with consumers. This method is not limited to brands that rely on the neoliberal capitalist system. In 2011 the Colombian Ministry of Defence used ‘ambient marketing’ to convince the so-called terrorist organisation FARC to lay down their weapons and come home for Christmas (Ministry of Defense, 2011). But who decides what changes will benefit which segment of society? 

Brands have been appropriating the practice of advertising to create change, with the objective to generate more sales, and deliver profits to their shareholders. Recently having a social conscience is becoming increasingly important – especially with a millennial audience who care more than ever whether a brand’s values align with their own. In nation states run by other ideologies such as communism, advertising is used by governments to educate publics, such as China’s one baby per family policy. This policy has recently changed, and the government has to re-educate over 1 billion people, to increase the falling birth rate. Can a government sponsored integrated campaign inspire a switch in thinking? Instances might include health campaigns, AIDs, drink driving and wearing seatbelts.

This special issue invites the most recent theoretical interventions and empirical research that explores how advertising has the potential for motivating progressive behaviours in the public via the mass media. 

We define advertising as a designed communication that reinterprets signs and symbols in order to persuade while ‘the mass media’ includes a broad range of communication platforms, from paid and earned; analogue to digital networks; and guerrilla activations, to name a few.

We welcome papers on the subject of (but not limited to):

– Corporate social responsibility

– Consumer behaviour 

– Integrated campaigns and the convergence of Advertising and PR

– Advertising reflects society or influences society?

– Models of brand communication 

– Post truth and advertising

– Political Economy of advertising

– Ethics in Advertising

– Ideology and advertising 

– Role of artificial neural networks, machine learning and AI 

– Corporate social responsibility

– Advertising, activism and NGO’s in behaviour change

– Can Graphic Design save lives?

– The Role of Neuroscience

– PR vs. advertising. Which is more effective in promoting behavioural change?

– Environment-related advertising

– Can political advertising be applied for the human good?

Deadline for abstracts:
Please submit a 150-250 word abstract with keywords to WPCC’s submission system with 6 keywords by Monday 3 February 2020 by registering at https://www.westminsterpapers.org/register/ then submitting from https://www.westminsterpapers.org/author/login/

You will receive feedback regarding encouragement to submit a paper or feedback from editors/WPCC around the 12th February 2020

Deadline for full papers:
Full papers are expected by 31 March 2020 submitted to the WPCC system. All papers will go through double peer-review. 

Publication date: June-July 2020

WPCC is an open access journal and there are no fees for contributors. Published by the University of Westminster Press in conjunction with CAMRI. All content in this issue and in its archive is available free to read. 

References
Bernays, Edward L. (2004) Propaganda/Edward Bernays; with an introduction by Mark  Crispin Miller. Brooklyn, NY: Ig Publishing. 

Gillette (2019) https://www.youtube.com/watch?v=UYaY2Kb_PKI&feature=emb_logo(last accessed 10 Jan 2020) 

Ministry of Defense. (2011) https://www.youtube.com/watch?v=fhNaZ0w7eEA (last accessed 10 Jan 2020)

The rallying cry of ‘We should all be feminists’ (C. N. Adichie) is turning into ‘We should all be activists …’

The rallying cry of ‘We should all be feminists’ (C. N. Adichie) is turning into ‘We should all be activists …’

as new reports emerge concerning male bias in AI … etc’
(from WPCC editorial).

As a new WPCC issue on Media Activism is published editors, Anastasia Denisova and Michaela O’Brien highlight the key issues for the issue in their editorial ‘From High Visibility to High Vulnerability: Feminist, Postcolonial and Anti-Gentrification Activism at Risk‘. What follows is an extract.

In times when hijacking of terms and stories happens on a daily basis, activism also means constant narrative recreation and damage control. Some scholars call the internet a patriarchal structure (Megarry, 2018) and there are voices that demand gender equality of the online space. The rallying cry of ‘We should all be feminists’ (Chimamanda Ngozi Adichie) is turning into ‘We should all be activists’ as new reports emerge concerning male bias in AI (Crawford, 2016; Adam, 2006; Leavy, 2018), sexist coding of digital voice assistants (West, Kraut and Ei Chew, 2019), the inherent inequality of AI-assisted recruitment processes (Dastin, 2018), and inequality of activism too. Female protesters and activists of colour face more challenges than others – due to the outbursts of toxic masculinity, racial abuse, cow­ardly anonymous online attacks and imbalance of visibility when it comes to hierarchy of influence. These issues are as virtual as they are real – and they need to be addressed to maintain liveable societies.  As editors, we wanted to explore the possibilities for progressive activists around the world to use the media to resist the current rise of the extreme right along with disturbing and growing evidence of the techniques of fascism: populism, propaganda and fake news, hate speech and rise of hate crimes. We define ‘activism’ as ‘the widest range of attempts to effect [progressive] social or cultural change’ (Meikle, 2018: iii), while ‘the media’ includes a broad range of communication platforms, from traditional journalism to digital networks.

[The University of Westminster runs an MA Programme in MEDIA, CAMPAIGNING AND SOCIAL CHANGE].

Adam, A. (2006). Artificial Knowing: Gender and the Thinking Machine. London: Routledge.

Crawford, K. (2016). Artificial intelligence’s white guy problem. The New York Times, 25 June.

Dastin, J. (2018). Amazon scraps secret AI recruiting tool that showed bias against women. Reuters.com, 10 October. Available at: https://www.reuters.com/article/us-amazon-com-jobs-automation-insight/amazon-scraps-secret-ai-recruiting-tool-that-showed-bias-against-women-idUSKCN1MK08G (last accessed July 2019).

Megarry, J. (2018). Under the watchful eyes of men: Theorising the implications of male surveillance practices for feminist activism on social media. Feminist Media Studies, 18(6), 1070–1085. DOI: https://doi.org/10.1080/14680777.2017.1387584

Meikle, G. (Ed.) (2018). The Routledge Companion to Media and Activism. Abingdon: Routledge. DOI: https://doi.org/10.4324/9781315475059

Leavy, S. (2018, May). Gender bias in artificial intelligence: The need for diversity and gender theory in machine learning. In Proceedings of the 1st International Workshop on Gender Equality in Software Engineering (pp. 14–16). New York: Association for Computing Machinery. DOI: https://doi.org/10.1145/3195570.3195580.

West, M., Kraut, R., & Ei Chew, H. (2019). I’d blush if I could: Closing gender divides in digital skills through education. Paris: Equals Global Partnership/UNESCO.

‘Influx of New University Presses’ — change accelerating in academic publishing.

‘Influx of New University Presses’ — change accelerating in academic publishing.

The University of Westminster Press features in a recent survey article published by Research Information on aspects of the changes affecting scholarly communications and university press publishing,

The full article also draws on perspectives from Cambridge University Press, the University of Michigan Press and Bristol University Press as well as comments from UWP Press Manager, Andrew Lockett who explained some of the reasons for the grown in ‘New University Presses’ including demand from academics, the Research Excellence Framework and ‘the frustration in the library sector that wanted more opportunities to publish on behalf of academics, and a growing confidence from senior librarians that they could have a role in these activities’

Since the article was researched UWP views and downloads have increased from those reported in the article by a further 60,000 or 17% in a matter of weeks indicating the potential for momentum once a New University Press is under way.

WPPC release special collections on Journalism and Digital Challenge & …

WPPC release special collections on Journalism and Digital Challenge & …

Special collections on ‘Journalism and the Digital Challenge’, ‘Censorship and Propaganda’ and ’Television Studies’ have been released by WPCC. Freshly compiled the special collections bring together previously published material on these related general themes from all our previous issues that included relevant content.

Over a longer period many more additional collections will be added to improve access to our extensive list of articles and aid research searches for particular topics over time, enabling at ‘at-a-glance’ views of WPPC coverage of particular areas. Further special collections are due to appear in September 2019. 

Most of WPCC’s journal publications appear in thematic special issues. Recent issues include Geography and Communications, Re-Evaluating China’s Global Media Expansion and Redesigning or Redefining Privacy.

Westminster Papers in Communication and Culture is an open access journal.