Category: Media Policy

Public Sector Broadcasting – facing up to new challenges!

Public Sector Broadcasting – facing up to new challenges!

Achieving Viability for Public Service Media in Challenging Settings, the fifth in the CAMRI Policy Brief series was published recently. Authors James Deane, Pierre François Docquir, Winston Mano, Tarik Sabry and Naomi Sakr outline the paths and flexibility of thinking required to promote the cause of public service broadcasting in challenging settings that is arguably needed now more than ever before. As with all titles in the CAMRI series the booklet outlines key messages, the issue, surveys the research evidence and policy options. Each concludes with policy recommendations as how to take this vital media policy areas forward.

The series so far has recommended policy options for an online advertising tax (short and extended versions); AI and the Internet of Things in the UK; the gig economy and mental health; and portraying disfigurement fairly in the media.

The title is a collaboration between University of Westminster academics and leading PSB practitioners working for BBC Media Action and ARTICLE 19 and is more fully described below.

In the face of challenges posed by a shifting digital media landscape, an array of international bodies continue to endorse public service media (PSM) as an essential component of democratisation. Yet how can PSM achieve viability in settings where models of media independence and credibility are unfamiliar or rejected by political leaders? The answer lies in a holistic approach that is neither media-centric nor defeatist about PSM’s place in a landscape marked by younger generations’ widespread preference for social media platforms. There are more ways of working towards PSM than are often recognised. Wide-ranging research from media NGOs and academics demonstrates the potential of diverse, incremental approaches to embedding the values and mechanisms of PSM. These are as likely to involve regulatory and licensing institutions, unions of media practitioners, audiences, advocacy groups or social media platforms as content producers themselves. This Policy Brief considers the issues, research and policy options around achieving viability for PSM. It concludes with six recommendations that are relevant to policymakers, practitioners and media studies specialists. 

THE DIGITAL COMMONS MEETS BIG TECH

THE DIGITAL COMMONS MEETS BIG TECH

Just out from UWP is Benjamin Birkinbine’s compelling book account (Incorporating the Digital Commons) of how corporate actors first tried to close down then started to work with the community of open source software producers. As interest and debate in the knowledge commons grows the book is a timely reminder of the history of the internet and tech sector and the need for a political economy analysis of such developments.

The fourteenth title in our CDSMS series book is now out open access in three digital formats and in paperback.

ADVERTISING FOR THE HUMAN GOOD: Call for abstracts, papers (WPCC)

ADVERTISING FOR THE HUMAN GOOD: Call for abstracts, papers (WPCC)

Issue Editor: Carl W. Jones Senior Lecturer in PR and Advertising at the School of Media and Communication, University of Westminster

Advertising, and public relations have a potential for motivating progressive behaviours in the public via the mass media. From Edward Bernays 1929 effort to promote women’s aspirations via a campaign to smoke, by branding cigarettes as feminist ‘Torches of Freedom’, (Bernays, 2004) to the global brand P&G creating a TV commercial to publicise the discussion of ‘toxic masculinity’ (Gillette, 2019), branded commodities have been inspiring changes in human behaviours to resonate with consumers. This method is not limited to brands that rely on the neoliberal capitalist system. In 2011 the Colombian Ministry of Defence used ‘ambient marketing’ to convince the so-called terrorist organisation FARC to lay down their weapons and come home for Christmas (Ministry of Defense, 2011). But who decides what changes will benefit which segment of society? 

Brands have been appropriating the practice of advertising to create change, with the objective to generate more sales, and deliver profits to their shareholders. Recently having a social conscience is becoming increasingly important – especially with a millennial audience who care more than ever whether a brand’s values align with their own. In nation states run by other ideologies such as communism, advertising is used by governments to educate publics, such as China’s one baby per family policy. This policy has recently changed, and the government has to re-educate over 1 billion people, to increase the falling birth rate. Can a government sponsored integrated campaign inspire a switch in thinking? Instances might include health campaigns, AIDs, drink driving and wearing seatbelts.

This special issue invites the most recent theoretical interventions and empirical research that explores how advertising has the potential for motivating progressive behaviours in the public via the mass media. 

We define advertising as a designed communication that reinterprets signs and symbols in order to persuade while ‘the mass media’ includes a broad range of communication platforms, from paid and earned; analogue to digital networks; and guerrilla activations, to name a few.

We welcome papers on the subject of (but not limited to):

– Corporate social responsibility

– Consumer behaviour 

– Integrated campaigns and the convergence of Advertising and PR

– Advertising reflects society or influences society?

– Models of brand communication 

– Post truth and advertising

– Political Economy of advertising

– Ethics in Advertising

– Ideology and advertising 

– Role of artificial neural networks, machine learning and AI 

– Corporate social responsibility

– Advertising, activism and NGO’s in behaviour change

– Can Graphic Design save lives?

– The Role of Neuroscience

– PR vs. advertising. Which is more effective in promoting behavioural change?

– Environment-related advertising

– Can political advertising be applied for the human good?

Deadline for abstracts:
Please submit a 150-250 word abstract with keywords to WPCC’s submission system with 6 keywords by Monday 3 February 2020 by registering at https://www.westminsterpapers.org/register/ then submitting from https://www.westminsterpapers.org/author/login/

You will receive feedback regarding encouragement to submit a paper or feedback from editors/WPCC around the 12th February 2020

Deadline for full papers:
Full papers are expected by 31 March 2020 submitted to the WPCC system. All papers will go through double peer-review. 

Publication date: June-July 2020

WPCC is an open access journal and there are no fees for contributors. Published by the University of Westminster Press in conjunction with CAMRI. All content in this issue and in its archive is available free to read. 

References
Bernays, Edward L. (2004) Propaganda/Edward Bernays; with an introduction by Mark  Crispin Miller. Brooklyn, NY: Ig Publishing. 

Gillette (2019) https://www.youtube.com/watch?v=UYaY2Kb_PKI&feature=emb_logo(last accessed 10 Jan 2020) 

Ministry of Defense. (2011) https://www.youtube.com/watch?v=fhNaZ0w7eEA (last accessed 10 Jan 2020)

Leicester University – panel and book launch: CULTURAL CROWDFUNDING

Leicester University – panel and book launch: CULTURAL CROWDFUNDING

CULTURAL CROWDFUNDING: Platform Capitalism, Labour and Globalization (editor Vincent Rouzé) will be discussed at a panel and book launch at Leicester University on the 22nd January 2020.
Speakers: Vincent Rouzé and Jacob Matthews (Paris 8)
Respondents: Alberto Cossu and Athina Karatzogianni (MCS, University of Leicester)
Moderator: Paula Serafini (CAMEO, University of Leicester)

Date and Time
Wed, January 22, 2020
3:00 PM – 6:00 PM GMT

Location
Lecture Theatre
SCHOOL OF MEDIA, COMMUNICATION & SOCIOLOGY
132 NEW WALK
BANKFIELD HOUSE
LEICESTER LE1 7JA

Further details and to register see eventbrite:

Details of the open access book or to view and download visit the book page

Titles in the Critical Digital and Social Media Studies are published by the University of Westminster Press.

Critical Digital and Social Media Studies: New Call for Book Submissions

Critical Digital and Social Media Studies: New Call for Book Submissions

Critical Digital and Social Media Studies is an established book series edited by Professor Christian Fuchs on behalf of the Westminster Institute for Advanced Studies and published by the University of Westminster Press (UWP). We invite submissions of book proposals that fall within the scope of the series.

CALL DETAILS After the publication of twelve titles in the series (and several others commissioned for 2020) we invite submission of book proposals (adhering to the guidelines set out below) as one document with one full chapter for book titles in the range of 35,000-80,000 words. The books in the series are published online in an open access format available online without payment using a Creative Commons licence (CC-BY-NC-ND) and simultaneously as affordable paperbacks. We are able to publish a number of books in the call without any book processing charges for authors. Potential authors are welcome to contact the series editor outside of the initial time frame of this call for book proposals but should note that priority for funding support for suitable projects will be given to those proposals meeting the deadline. There is a preference for the submission of proposals for books whose writing can be finished and that can be submitted to UWP within the next 6-15 months. In the event of a surplus of strong proposals preference will be given to single-authored book proposals over edited volumes.

Outside these time frames authors are welcome to submit to the publisher a.lockett[at]westminster.ac.uk but will be notified if funding has already been allocated and the prospective date for the next call for publication. Authors who have access to open access fee-funding (e.g. covered by research project funding, universities or other institutions) that can cover the fees for layout and production are welcome to contact the publisher outside of the submission dates, but should note selection is based only on grounds of quality and suitability for the series notwithstanding that the series wishes to welcome as many suitable titles as possible. We welcome submissions to our submissions system with one (exactly one) uploaded sample chapter. We can only accept suggestions for books written in English. For further details see the Proposal Guidance below or if you have questions about the publishing process email a.lockett[at]westminster.ac.uk.

SUBMISSION DEADLINE Monday 20 January 2020 23:59 BST. Submissions should be made via UWP’s book proposal submission system at https://uwp.rua.re

Any prior queries may be sent by e-mail to Andrew Lockett (University of Westminster Press Manager), A.Lockett[at]westminster.ac.uk. Submissions will no longer be accepted by email. Regardless of other contact, all proposals for consideration have to be presented via https://uwp.rua.re.

CRITICAL DIGITAL AND SOCIAL MEDIA STUDIES: AIMS AND SCOPE
The book series “Critical Digital and Social Media Studies” publishes books that critically study the role of the Internet, digital and social media in society and make critical interventions. Its publications analyse how power structures, digital capitalism, ideology, domination, social struggles shape and are shaped by digital and social media. They use and develop critical theories, are profoundly theoretical, and discuss the political relevance and implications of the studied topics. The book series understands itself as a critical theory forum for Internet and social media research that makes critical interventions into contemporary political topics in the context of digital and social media. It is also interested in publishing works that based on critical theory foundations develop and apply critical social media research methods that challenge digital positivism. It furthermore is interested in digital media ethics that are grounded in critical social theories and critical philosophy. The book series’ understanding of critical theory and critique is grounded in approaches such as critical political economy and Frankfurt School critical theory.

TOPICS
Example topics that the book series is interested in include: the political economy of digital and social media; digital and informational capitalism; digital labour; ideology critique in the age of social media; new developments of critical theory in the age of digital and social media; critical studies of advertising and consumer culture online; critical social media research methods; critical digital and social media ethics; working class struggles in the age of social media; the relationship of class, gender and race in the context of digital and social media; the critical analysis of the implications of big data, cloud computing, digital positivism, the Internet of things, predictive online analytics, the sharing economy, location- based data and mobile media, etc.; the role of classical critical theories for studying digital and social media; alternative social media and Internet platforms; the public sphere in the age of digital media; the critical study of the Internet economy; critical perspectives on digital democracy; critical case studies of online prosumption; public service digital and social media; commons-based digital and social media; subjectivity, consciousness, affects, worldviews and moral values in the age of digital and social media; digital art and culture in the context of critical theory; environmental and ecological aspects of digital capitalism and digital consumer culture. Of particular interest is new work in the area of critical media/communication studies in the context of digital media and authoritarianism/populism, feminist political economy, critical perspectives on digital industries and digital labour, Marxism and AI, digital commons/digital public services/public service Internet.

PROPOSAL GUIDANCE
If you would like to know if UWP is interested in a proposal you will receive the swiftest answer if you submit via the RUA system (https://uwp.rua.re). Authors/editors need to register and complete a questionnaire. Authors submitting to this call for the CDSMS series must upload one sample chapter to their submission. The following indicates in general terms what will be requested:

UWP proposals are to be presented in response to a questionnaire

Preview of UWP Book Proposal Questionnaire

Book Title     

Subtitle          

Submitting Author/Editor              

Title and subtitle of book   

Contact email          

Email of submitting author or editor only         

Institution/affiliation of submitting author or editor only

Full author and editor details and short biography (120 words maximum) 

Anticipated Completion Date       

Total wordlength    

Sample chapter        

Sample material is always useful to receive. Please attach to/upload with contents and chapter plan

Case for the book
Relation to wider academic fields and disciplines; this may also include author/editor’s detailing relevant previous publications and history of research underlying the book.

Longer summary
Overview of the book’s aims, maximum 500 words.

Contents and chapter plan
For each chapter please include the title, and a paragraph of description (at least half of the full the length of a journal abstract) about its content and coverage. If an edited volume please provide contributor affiliations and up to three sentences biography including their most significant and relevant publications. The chapter plan should include a proposed length for each chapter as well as total length inclusive of notes and apparatus and details of any appendices.

Readership and how to reach it
Please detail core readership and subject areas the book would appeal to and cover, and details of any tertiary audiences either in terms of general interest or other academic fields. Please indicate how readers in your field are best reached. What factors do you think are most relevant in terms of ensuring the book makes an impact? Where in particular in terms might specialist reviews or coverage be sought? Lastly identify any other important aspects relating to marketing coverage including conferences, proposed events that might be organised or email or social media channels that could be utilised.

Competing and related books
Offer an account of competing titles and books closest resembling that in your proposal. Where competition is not relevant indicate any books serving as role models (or anti role models) or what in the absence of a competing title is available to read in the field.

Additional requirements
If relevant please indicate any presentation preferences for typesetting or any production requirements for the book including use of illustration, data, specialist typography or colour printing. Any thoughts on presentation/book format that are important and specific to the project including use of copyright material of any kind including imagery or supplementary files.

Series proposals are peer-reviewed in accordance with standard university press practice via the series editor, editorial board members and additional external referees where appropriate.

PUBLISHED and FORTHCOMING IN THE SERIES (to early 2020)
Critical Theory of Communication: New Readings of Lukács, Adorno, Marcuse, Honneth and Habermas in the Age of the Internet Christian Fuchs

Knowledge in the Age of Digital Capitalism: An Introduction to Cognitive ­Materialism Mariano Zukerfeld

Politicizing Digital Space: Theory, the Internet, and Renewing Democracy Trevor Garrison Smith

Capital, State, Empire: The New American Way of Digital Warfare Scott Timcke

The Spectacle 2.0: Reading Debord in the Context of Digital Capitalism Edited by Marco Briziarelli and Emiliana Armano

The Big Data Agenda: Data Ethics and Critical Data Studies Annika Richterich

Social Capital Online: Alienation and Accumulation Kane X. Faucher

The Propaganda Model Today: Filtering Perception and Awareness Edited by Joan Pedro-Carañana, Daniel Broudy and Jeffery Klaehn

Critical Theory and Authoritarian Populism Edited by Jeremiah Morelock

Peer to Peer: The Commons Manifesto Michel Bauwens, Vasilis Kostakis, and Alex Pazaitis

Bubbles and Machines: Gender, Information and Financial Crises Micky Lee

Cultural Crowdfunding: Platform Capitalism, Labour and Globalization Edited by Vincent Rouzé

Forthcoming

The Condition of Digitality: A Post-Modern ­Marxism for the Practice of Digital Life ( Robert Hassan

Incorporating the Digital Commons: Corporate Involvement in Free and Open Source Software Benjamin J. Birkinbine

Communication and Capitalism: A Critical Theory Christian Fuchs

EDITORIAL BOARD:
Dr Thomas Allmer, University of Innsbruck, Austria.
Prof Mark Andrejevic, Pomona College, USA
Dr Miriyam Aouragh, University of Westminster, UK
Charles Brown, University of Westminster, UK
Dr Eran Fisher, Open University of Israel
Dr Peter Goodwin, University of Westminster, UK
Prof Jonathan Hardy, University of East London, UK
Dr Kylie Jarrett, Maynooth University, Ireland
Dr Anastasia Kavada, University of Westminster, UK
Dr Maria Michalis, University of Westminster, UK
Dr Stefania Milan, University of Amsterdam, the Netherlands
Dr Vincent Mosco, Queens University, Canada
Prof Jack L Qiu, Chinese University of Hong Kong
Dr Jernej Amon Prodnik, University of Ljubljana, Slovenia
Dr Marisol Sandoval, City University London, UK
Dr Sebastian Sevignani, Friedrich-Schiller-University of Jena, Germany
Dr Pieter Verdegem, University of Westminster

Critical Digital and Social Media Studies
www.uwestminsterpress.co.uk

Crowdfunding for culture: Origins of a new system or no alternative at all?

Crowdfunding for culture: Origins of a new system or no alternative at all?

What follows from decisions to outsource modes of creation and funding to consumers? This is the question posed by a new open access book –CULTURAL CROWDFUNDING: Platform Capitalism, Labour and Globalization that considers how platforms are used to organize cultural labour following a logic of suggestion rather than overt injunction.

Four key areas are considered: the history of crowdfunding as a system; whose interests crowdfunding may serve; the implications for digital labour and lastly crowdfunding’s interface with globalization and contemporary capitalism. The book concludes with an assessment of claims that crowdfunding can democratize culture.

CONTENTS
1. Introduction Vincent Rouzé 2. Crowdsourcing and Crowdfunding: The Origins of a New System? Vincent Rouzé 3. Far from an Alternative: New Cultural Intermediaries Vincent Rouzé 4. Participatory Cultural Platforms and Labour Jacob Matthews and Vincent Rouzé 5. Globalization and the Logics of Capitalism Jacob Matthews, Stéphane Costantini and Alix Bénistant 6. General Conclusion  Vincent Rouzé   Index

EDITOR
Vincent Rouzé is Associate Professor of Information and Communication Sciences at the University of Paris 8 and a member of the Centre for Media, Technology and Internationalization Studies (Cemti). Contributors: Jacob Matthews, Stéphane Costantini, Alix Bénistant.

Published open access by the University of Westminster Press. Published 29 November 2019

This book is published in the Critical Digital and Social Media Studies Series

FORMAT
128 pages paperback 229 x 152mm
978-1-912656-38-7    £19.99

OPEN ACCESS 
PDF, EPub and kindle versions available Free From uwestminsterpress.co.uk/site books: PDF 978-1-912656-39-4; ePub 978-1-912656-40-0 Kindle 978-1-912656-41-7: DOI:10.16997/book34