Category: Media Studies

WPCC new issue on Viral Media released

WPCC new issue on Viral Media released

WPCC’s latest issue edited by Ansastasia Denisova is all about messages, audiences and wildfire social media.

Reflections on:

toxic platforms and black cyberfeminism
nostalgia and radio
journalistic autonomy in the digital native press
virulent anti-communism
play, outrage and cricket
making memes
the viral media metaphor

Open access as always. Editorial concludes that it may be ‘reasonable to limit the expanse of the viral flows and to question the algorithmic patterns of digital platforms’. As in the media, so in society – one could say.

Public Sector Broadcasting – facing up to new challenges!

Public Sector Broadcasting – facing up to new challenges!

Achieving Viability for Public Service Media in Challenging Settings, the fifth in the CAMRI Policy Brief series was published recently. Authors James Deane, Pierre François Docquir, Winston Mano, Tarik Sabry and Naomi Sakr outline the paths and flexibility of thinking required to promote the cause of public service broadcasting in challenging settings that is arguably needed now more than ever before. As with all titles in the CAMRI series the booklet outlines key messages, the issue, surveys the research evidence and policy options. Each concludes with policy recommendations as how to take this vital media policy areas forward.

The series so far has recommended policy options for an online advertising tax (short and extended versions); AI and the Internet of Things in the UK; the gig economy and mental health; and portraying disfigurement fairly in the media.

The title is a collaboration between University of Westminster academics and leading PSB practitioners working for BBC Media Action and ARTICLE 19 and is more fully described below.

In the face of challenges posed by a shifting digital media landscape, an array of international bodies continue to endorse public service media (PSM) as an essential component of democratisation. Yet how can PSM achieve viability in settings where models of media independence and credibility are unfamiliar or rejected by political leaders? The answer lies in a holistic approach that is neither media-centric nor defeatist about PSM’s place in a landscape marked by younger generations’ widespread preference for social media platforms. There are more ways of working towards PSM than are often recognised. Wide-ranging research from media NGOs and academics demonstrates the potential of diverse, incremental approaches to embedding the values and mechanisms of PSM. These are as likely to involve regulatory and licensing institutions, unions of media practitioners, audiences, advocacy groups or social media platforms as content producers themselves. This Policy Brief considers the issues, research and policy options around achieving viability for PSM. It concludes with six recommendations that are relevant to policymakers, practitioners and media studies specialists. 

THE DIGITAL COMMONS MEETS BIG TECH

THE DIGITAL COMMONS MEETS BIG TECH

Just out from UWP is Benjamin Birkinbine’s compelling book account (Incorporating the Digital Commons) of how corporate actors first tried to close down then started to work with the community of open source software producers. As interest and debate in the knowledge commons grows the book is a timely reminder of the history of the internet and tech sector and the need for a political economy analysis of such developments.

The fourteenth title in our CDSMS series book is now out open access in three digital formats and in paperback.

ADVERTISING FOR THE HUMAN GOOD: Call for abstracts, papers (WPCC)

ADVERTISING FOR THE HUMAN GOOD: Call for abstracts, papers (WPCC)

Issue Editor: Carl W. Jones Senior Lecturer in PR and Advertising at the School of Media and Communication, University of Westminster

Advertising, and public relations have a potential for motivating progressive behaviours in the public via the mass media. From Edward Bernays 1929 effort to promote women’s aspirations via a campaign to smoke, by branding cigarettes as feminist ‘Torches of Freedom’, (Bernays, 2004) to the global brand P&G creating a TV commercial to publicise the discussion of ‘toxic masculinity’ (Gillette, 2019), branded commodities have been inspiring changes in human behaviours to resonate with consumers. This method is not limited to brands that rely on the neoliberal capitalist system. In 2011 the Colombian Ministry of Defence used ‘ambient marketing’ to convince the so-called terrorist organisation FARC to lay down their weapons and come home for Christmas (Ministry of Defense, 2011). But who decides what changes will benefit which segment of society? 

Brands have been appropriating the practice of advertising to create change, with the objective to generate more sales, and deliver profits to their shareholders. Recently having a social conscience is becoming increasingly important – especially with a millennial audience who care more than ever whether a brand’s values align with their own. In nation states run by other ideologies such as communism, advertising is used by governments to educate publics, such as China’s one baby per family policy. This policy has recently changed, and the government has to re-educate over 1 billion people, to increase the falling birth rate. Can a government sponsored integrated campaign inspire a switch in thinking? Instances might include health campaigns, AIDs, drink driving and wearing seatbelts.

This special issue invites the most recent theoretical interventions and empirical research that explores how advertising has the potential for motivating progressive behaviours in the public via the mass media. 

We define advertising as a designed communication that reinterprets signs and symbols in order to persuade while ‘the mass media’ includes a broad range of communication platforms, from paid and earned; analogue to digital networks; and guerrilla activations, to name a few.

We welcome papers on the subject of (but not limited to):

– Corporate social responsibility

– Consumer behaviour 

– Integrated campaigns and the convergence of Advertising and PR

– Advertising reflects society or influences society?

– Models of brand communication 

– Post truth and advertising

– Political Economy of advertising

– Ethics in Advertising

– Ideology and advertising 

– Role of artificial neural networks, machine learning and AI 

– Corporate social responsibility

– Advertising, activism and NGO’s in behaviour change

– Can Graphic Design save lives?

– The Role of Neuroscience

– PR vs. advertising. Which is more effective in promoting behavioural change?

– Environment-related advertising

– Can political advertising be applied for the human good?

Deadline for abstracts:
Please submit a 150-250 word abstract with keywords to WPCC’s submission system with 6 keywords by Monday 3 February 2020 by registering at https://www.westminsterpapers.org/register/ then submitting from https://www.westminsterpapers.org/author/login/

You will receive feedback regarding encouragement to submit a paper or feedback from editors/WPCC around the 12th February 2020

Deadline for full papers:
Full papers are expected by 31 March 2020 submitted to the WPCC system. All papers will go through double peer-review. 

Publication date: June-July 2020

WPCC is an open access journal and there are no fees for contributors. Published by the University of Westminster Press in conjunction with CAMRI. All content in this issue and in its archive is available free to read. 

References
Bernays, Edward L. (2004) Propaganda/Edward Bernays; with an introduction by Mark  Crispin Miller. Brooklyn, NY: Ig Publishing. 

Gillette (2019) https://www.youtube.com/watch?v=UYaY2Kb_PKI&feature=emb_logo(last accessed 10 Jan 2020) 

Ministry of Defense. (2011) https://www.youtube.com/watch?v=fhNaZ0w7eEA (last accessed 10 Jan 2020)

Leicester University – panel and book launch: CULTURAL CROWDFUNDING

Leicester University – panel and book launch: CULTURAL CROWDFUNDING

CULTURAL CROWDFUNDING: Platform Capitalism, Labour and Globalization (editor Vincent Rouzé) will be discussed at a panel and book launch at Leicester University on the 22nd January 2020.
Speakers: Vincent Rouzé and Jacob Matthews (Paris 8)
Respondents: Alberto Cossu and Athina Karatzogianni (MCS, University of Leicester)
Moderator: Paula Serafini (CAMEO, University of Leicester)

Date and Time
Wed, January 22, 2020
3:00 PM – 6:00 PM GMT

Location
Lecture Theatre
SCHOOL OF MEDIA, COMMUNICATION & SOCIOLOGY
132 NEW WALK
BANKFIELD HOUSE
LEICESTER LE1 7JA

Further details and to register see eventbrite:

Details of the open access book or to view and download visit the book page

Titles in the Critical Digital and Social Media Studies are published by the University of Westminster Press.

Digital … transcends the human scale: The Condition of Digitality published

Digital … transcends the human scale: The Condition of Digitality published

Robert Hassan’s new book The Condition of Digitality is the latest title to be released in the ‘Critical Digital and Social Media Studies‘ series. In this extract from the introduction in which he reflects on changes of outlook since David Harvey first wrote and published The Condition of Postmodernity, Hassan suggests – to use the words of the book’s subtitle – how the digital requires a new perspective from ‘analogue’ humans,that is – ‘A Post-Modern Marxism for the Practice of Digital Life’.

‘Digital machines and their logic are (in the operation of their logic) like nothing we have ever seen before. Everything previously, going back to the dawn of our species and our drift toward technology invention and use, was some kind of analogue technology. From the wheel to the radio signal, and from writing to television, analogue technology fashioned our world and fashioned us, making possible such human-scaled processes as knowledge and communication, cities and institutions, Enlightenment and modernity, conceptions of time and space. Digitality changes all these and more, starting with the total transcending of the human scale. Time and space are now different categories of perception, condensed into immediacy and acceleration at the general level through, for example, the now-ubiquitous smartphone. Such drastic changes in scale and perception rebound back upon the analogue legacies in the realms of knowledge, reason, modernity and so on—and we struggle with the contradictions inherent within their unavoidable interactions across economy, society, culture and politics.

Seen in this way, digital technology and digitality compel us to think hard not just about the digital, but also about that which it supplants—the analogue logic and the relationship with analogue technology that made possible our pre-digital world. We are driven also to think about where the human stands in relation to analogue and digital. Some scattered work was done in this regard in the 1980s and 1990s, but all of it tentative, and none of it from a Marxist perspective that, like Harvey, makes salient social change and the socialist project. The hypothesis I construct here concludes that we are, ontologically speaking, analogue beings from an analogue universe that evolved from out of our species’ drift toward tool-use to become homo sapiens. Some scattered work was done here too, but only suggestive, not systematic, and not with a view to conclusions that had ramifications for the present conjuncture in terms of political economy or techno-capitalism. Meanwhile, digitality spread from a nascent but obvious technological ‘revolution’ around the time of Harvey’s research for Postmodernity, to become a whole way of life—infiltrating the practice of daily life and colonising the consciousness that governs the meanings that constitute practice. It became a central element of culture, in other words; culture that is now networked and global. What this means is that the elements of Postmodernity that Harvey takes as empty ideologies—a globalising neoliberalism and the cultural postmodernity that expresses its superficiality—have become embedded, through digitality, into the practice that constitutes how everyday life is now increasingly lived and understood (or not understood).’